Bussiness Obejective & Orientation

Purposes of operation:

- Serving national interests in the development of domestic aviation: improving the image of Vietnam Airlines brand name; gradually increasing the number of aircraft owned by Vietnam and reducing the dependence on international aircraft market supply;

- Being a profitable organization, ensuring the interests of the shareholders;

- Following the international norms and standards; becoming an aircraft leasing company with prestige and brand name in the regional and international aviation market;

- Gradually expanding the market to the countries in the region and all over the world.

Development orientations:

Period 2007 – 2014:

- Negotiating, signing Aircraft Purchasing Agreements and Aircraft Leasing Agreements with suppliers and domestic airlines (mainly VNA). In short term, the company shall focus on medium and long-haul aircraft in the Fleet Development Plan of VNA up to 2015 approved by the Prime Minister; implementing and following up payment and other terms in the Aircraft Purchasing Agreements.

- Seeking new aircraft leasing contracts; specifying the market demands to place more aircrafts purchasing orders.

- Investing, doing business in air taxi transportation; participating in the establishment of the newly established joint-stock airline; establishing the Pilot Training Center in Vietnam.

- Investing in the construction of technical infrastructure at airports; operating at passenger and cargo terminal complex, hangars, and other supporting centers.

- Taking into account the fleet development plans of VNA, other domestic and regional airlines, expanding the aircraft purchasing and leasing activities considering the company’s capacity while meeting the market demands.

- Financial investment activities.

- Human resource training to meet the requirements of the company’s business scopes.

Period after 2015:

- Enhancing business activities, improving financial capacity, marketing capacity, and promoting the company to the foreign community to improve the prestige of VALC on the international aviation market.

- Improving the company’s fleet, owning modern aircraft with high competition capacity; making the income from aircraft leasing activity become major amongst business scopes of the company.

- Expanding business scopes to other specialized businesses in the aviation field.

Logo Description

1Foundation

With its simple but solid layout, the subtle stylization of the aircraft tail brings us the feeling of friendliness and closeness that makes the logo easy to recognize and remember. Its colors, red and blue, mean steadiness while the bold characters represent the solid foundation of the company where all the values, believes and success come from, that contribute to the brand reputation domestically and internationally.

2Pioneer

Initiating from the idea of an aircraft taking off – an image that best describes the company’s core business, the logo affirms our pioneer in taking opportunities to succeed. The layers represent our youth and freshness, as well as our solidarity and collective strength that will guide us through our growth and development to success. The characters – VALC - symbolize a launching platform helping aircraft to fly high and far and highlight VALC’s value and importance to customers.

3Breakthrough

The balance between the strong taking off aircraft and the flexible characters emphasizes our strong growth on our way of integration and development. VALC and our businesses being illustrated by the image of an aircraft indicate our breakthrough in choosing this new and challenging business. The simple and subtle combination of only two colors, red and blue, brings feelings of safety and reliability. The color of peace and success, blue, is brought high and far by the aircraft VALC.

4Strength

With a perfect layout of colors, images, and size ratio, the logo has a modern, strong, commercial and professional look. The aircraft tail – VALC’s symbol has a strong attachment with our country to represent VALC, a leader in aircraft leasing and aviation service provider in Vietnam. The strong and sturdy logo highlights VALC’s inner strength. This is a firm prediction of VALC’s success on its way of integration and development to build a prestigious brand, both internationally and domestically so that VALC can become a pride of Vietnam.

5Impressiveness

The simplicity of the logo makes it difficult at first to figure out the meaning but with a second look, we can easily recognize the aircraft tail which is very simple and easy to remember. And that impressive and unique simplicity indicates VALC’s self-confidence, flexibility, and self-motivation. This delicate representation increases VALC’s brand value, customers’ brand awareness and builds a good image of the company at the first sight.